integrate networks, services and brands into a single,
unified effort across all its countries and products. Out
of this effort, "Orange" became the common company
brand, and "Unik" became the brand for its first fixed-
mobile convergence strategy, a UMA-based dual-mode
handset service.
scribers are increasingly dependent on a single provider
for voice and internet services. Unik matches customer
needs with Orange's goal to bundle broadband, internet
and mobile. Unik offers consumers a single phone, phone
number, voice mail and address book with seamless voice/
data continuity, all provided on the best network at the
best price.
the UK ("Unique"), Spain ("Unico") and Poland ("Unifon").
mendous success in the marketplace. The service offer is
compelling: When the subscriber's mobile is connected
to a LiveBox, Orange's Wi-Fi-enabled broadband services
line or Orange mobile in France for 22/month, or any
French fixed line for just 10/month. Packaging the ser-
vice as an add-on ensures the widest possible audience.
Any Orange mobile customer can simply decide to add
Unik to an existing mobile plan.
result of unlimited, flat-rate calling is a key benefit of
Unik. Consumers are no longer worried to receive their
mobile phone bills.
more than 300,000 Unik-enabled handsets. Note this is
with just two handset models, the Samsung P200 and
Nokia 6136!
subscribers are generating 10% more household revenues
for Orange. An ARPU increase with a flat-rate calling
plan...previously unheard of.
subscribers in the very mature and competitive French
mobile market.