UMA Today Magazine: UMA Jumpstarts Femtocells Page 25

As the proven 3GPP standard for extending mobile voice,

data and IMS services over the internet, UMA continues
to gather strength in the mobile market. Developed as a
generic access network technology for mobile operators,
UMA is behind every successful dual-mode handset
(DMH) service currently deployed in the world.

And almost overnight, UMA is now becoming the

de-facto standard for femtocell device-to-core network
connectivity (see UMA Jumpstarts Femtocells, p. 6).

Today, UMA is a powerful force driving fixed-to-mobile

substitution (FMS) through DMH and femtocell services.
And newer UMA applications like terminal adaptors
and softmobile clients are waiting in the wings, ready to
emerge as UMA continues to accelerate FMS and address
the growing threat to mobile operators posed by alternative
VoIP providers.

dUAl-Mode hAndseTs (dMh) exCeed-
ing expeCTATions

In the first half of 2007, the

market for UMA-enabled DMH services exceeded ex-
pectations. While the industry continues to watch the
successful growth of Orange's Unik service, another formi-
dable operator, T-Mobile US, went nationwide with their
HotSpot @Home service offer in summer 2007.

Orange France Unik

Orange in France is having

tremendous success with
Unik. Subscriber growth is
doubling every few months,
Orange has reported a 10%
increase in ARPU from Unik
subscribers, and 15% of Unik
subscribers are new to Orange
(see Orange case study, p.20).

To further market Unik and increase its subscriber base

in France, Orange recently opened up its 30,000 nationwide
Wi-Fi hotspot network to Unik subscribers.

Meanwhile, Orange properties in Spain, the UK and

Poland have all begun commercial deployment.

Orange UK Unique

Orange in the UK is prepar-

ing for a larger autumn launch
of its UMA-based `Unique'
service. To make this offer

more tantalizing, Orange and RIM recently announced
that RIM's first UMA-enabled device, the Blackberry 8820,
will be available to subscribers. Pair this new device with
handsets from Nokia and Samsung...and it is evident that
Orange UK has a solid market lineup.

Meanwhile, the operator listened closely to feedback

from early trial customers and has revamped its service
offers. With the new offer, customers will receive unlimited
calling to any Orange UK mobile, any fixed line in the
UK, plus free calling to fixed lines in 25 other countries,
including the US. Quite a generous offer.

The best part? Unique is FREE. Simply purchase a Unique

phone (free with an 18-month service commitment), and
the Unique offer applies to any Orange plans over £30/
month.

Orange is looking to drive DSL subscriptions by offering

an extremely compelling mobile service plan. Having a
service like this as an add-on to existing plans makes it
much easier for subscribers to immediately see the value-
add of a DMH subscription. Offering it for free makes it
even easier!

Orange's aggressive offer also highlights another

important trend: dual-mode services are driving the value
of in-home calling toward zero. How will other operators
respond?

FALL 2007

UMA TodAY

Free

with £30/month

contract

Unique includes:

· Unlimited fixed-line calls
· Unlimited Orange mobile calls
· Unlimited fixed-line calls to 25

different countries, including

the US