UMA Today Magazine: UMA Jumpstarts Femtocells Page 26

UMA TodAY

FALL 2007

MARKET TRENDS

Orange Spain Unico

"Unico para empresas" or "Unico for business" is com-

mercially available throughout Spain. The service com-
bines unlimited calling to fixed lines and Orange mobiles
in Spain, plus a 4- megabit per second ASDL line and an
Orange LiveBox Wi-Fi router for a flat rate of 29/month.
Adding an additional line is only 7/month.

As of August 2007, Orange is offering Nokia 6086, Nokia

6136 or Samsung P200 handsets free with a contract.

Orange Poland Unifon

Orange is a leading

provider of mobile and
broadband internet ser-

vices in Poland. Not much information is available yet about
the fourth-quarter 2007 planned launch of Unifon. How-
ever, since the value proposition of lower cost calling is ideal
for price sensitive markets, Unifon in Poland could be very
powerful. This is one service launch to keep an eye on.

TeliaSonera HomeFree

Having successfully

launched their Home-
Free service in Den-

mark in early 2007, TeliaSonera recently announced plans
to expand its service into Sweden. As with the Denmark
offer, the Swedish HomeFree plan offers free, unlimited
calling to Swedish fixed lines and Telia mobile lines when
on Wi-Fi. Says Håkan Dahlström, head of mobility ser-
vices at Telia Sonera Sweden: "Telia Home Free has been
designed to lead the migration from fixed to mobile."

T-Mobile US

The much an-

ticipated launch
of T-Mobile's ser-

vice has been a huge success. Numbers have not been
publicly reported yet, but the feedback from reviewers on
the service and the devices is extremely positive.

T-Mobile launched HotSpot @Home just days before

the over-hyped (and non-UMA) Apple iPhone hit store
shelves throughout the US. T-Mobile geared up with ads
and promotions of their own (see sidebar, p. 26), and so

far, subscriber feedback has been quite positive. T-Mobile
quickly learned that customers expect, and UMA delivers,
a truly seamless mobile experience.

Cincinnati Bell HomeRun

Two weeks before

the T-Mobile launch,

regional integrated operator Cincinnati Bell quietly
launched its UMA-based "CB HomeRun" offering out-
standing coverage and unlimited wireless calling for as
low as $10/month.

Cincinnati Bell offers mobile, fixed and broadband

services. CB HomeRun service is designed to improve
indoor coverage, offer low cost, in-home calling and bundle
Cincinnati Bell's Zoomtown DSL and mobile services.

dUAl-Mode hAndseTs CoMing oF
Age

Robust DMH services drive the device ecosystem to

develop a range of UMA-enabled handsets. At the close of
2006, there were just three commercially available hand-
sets from Samsung, Nokia and Motorola. What a differ-
ence half a year (and some successful launches) makes.

The UMA-enabled DMH market is finally catching up

with operator demand. Announcements from BenQ about
its new e72 and HP launching its iPAQ 510 at 3GSM 2007
offered a glimpse at two new exciting Windows Mobile 6-
based products. In addition, Sagem jumped into the dual-
mode game with their my419 product.

With the mid-2007 launch of T-Mobile's service, new

devices from Samsung, as well as the much anticipated
RIM/Blackberries, have come to life.

This has resulted in the dramatic investment by

handset companies to optimize the Wi-Fi performance in
DMH. There have been significant increases in battery
performance through a number of optimizations on
handsets, as well as in Wi-Fi routers.

NXP, in particular, has led the charge in battery

optimization. As supplier to Samsung's line of UMA-
enabled products, NXP set a goal to deliver performance on
Wi-Fi that is on par with GSM. The company's engineers
re-examined the dual-mode platform from top to bottom
to extract every watt of power savings.

In the t409 product from Samsung, they have been

rewarded. Mike Thelander, founder of Signals Research
Group, pronounced the battery performance of the t409 to
be "...absolutely stellar...," achieving 8 hours and 2 minutes
of talk time in his unofficial test lab.

UniFon

Century gothic