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COVER STORY
14
UMA TODAY
FALL 2008
HOME ZONE SERVICES
Understanding
how a device connects to the local radio in the home
is fundamental to understanding the power of the
application. As a subscriber enters his or her home
zone, the handset automatically connects to the Wi-Fi or
femtocell local access point. At this point, the core mobile
network learns the subscriber's handset is connected
via a fixed broadband access network (rather than the
macro RAN), as well as the subscriber's specific location
(home, office or a hotspot). With this information, mobile
operators can now look to deliver a number of enhanced
services.
Enriched mobile data services represent one such
opportunity. Mobile operators can leverage the cost and
speed advantages of the fixed broadband access network
by adding new features or improving the performance of
a mobile data service when a subscriber is in his or her
home zone. For example, a mobile video or music service
could add a streaming capability that is only available to
the subscriber when in a home zone. Or the performance
of a Mobile TV service could be improved by moving to
true HD when in a home zone.
Another HZ2.0 opportunity is location-notification
services. With this, a parent could automatically receive
an SMS whenever one of their children enters or leaves
the house. Or, automatic location updates could be sent
to an online social network service, such as Plazes. For
example, T-Mobile in the US could add a feature to its
HZ2.0 Unlimited HotSpot Calling service where every time
a subscriber arrived at home, an office, a Starbucks coffee
shop or other hotspot location, the subscribers' location
information could automatically update their profile on
social networking sites.
Fixed-mobile convergence (FMC) services represent
yet another opportunity. For example, a mobile operator
that also offers fixed telephone services could enable calls
coming in to a subscriber's mobile phone to simultaneously
ring on their fixed line whenever they are in their home
zone, providing the convenience of using any home phone
rather than only the mobile.
CONNECTED HOME SERVICES
For the
mobile operator to truly own the home, it needs to
deliver a big-picture HZ2.0 vision to subscribers; one
that incorporates more than just improved coverage and
local data offload. As more devices (TVs, DVRs, cameras,
game consoles, speakers, etc.) become part of a connected
network in the home, there is an opportunity to make
the mobile handset the central device for managing and
maintaining a connected home.
Mobile handsets already provide the core communication
features of voice and SMS. With new, popular devices like
the iPhone, the handset becomes the primary mode of
email access, basic web browsing and social networking,
even adding location-specific applications like a Tivo
remote or automatic synchronization with in-home media
servers (for music, photos, videos).
Clearly Apple has this vision of a connected home: the
Apple AirPort Wi-Fi router links Apple's computers and
Low Cost Calling
Discounted mobile
calling on Wi-Fi
Compelling Data
Great mobile web and
TV experience on Wi-Fi
HomeZone Services
Home-triggered presence
updates and file tranfers
DONE
Connected Home
Connected mobile phone
to services on WLAN
Time
Value
Beyond Voice: The Evolution of HZ2.0 Services in the Home