"Telecom operators need to launch their own over-the-top VoIP services, to compete effectively with Internet innovators and to complement their traditional ‘on-net’ offerings.”
Dean Bubley
Disruptive Analysis
An Over-The-Top VoIP Solution for Mobile Operators
The rise of smartphones has subscribers flocking to third-party mobile VoIP clients. Subscribers download these clients onto mobile phones and maintain a separate subscription for over-the-top (OTT) calling. They are drawn to these VoIP services in order to bypass high international rates and to obtain low-cost calling when traveling abroad.
With Kineto's Smart VoIP solution, operators can now offer a similar service to attract and retain this important segment of their subscriber base.
Now, mobile operators can offer a targeted mobile VoIP service with capabilities and features similar to third-party OTT VoIP offers by leveraging their existing telephony network. When paired with an existing mobile subscription, mobile operators are able to offer unique advantages versus third party alternatives.
Operator Benefits
- Retain and increase revenues with branded over-the-top VoIP service
- Attract and retain high-value subscribers
- Deliver alternative to third-party mobile VoIP services
Subscriber Benefits
- Discounted international calling
- Low-cost VoIP calling when traveling abroad
The Smart VoIP application works in conjunction with a mobile operator's own existing R4 voice switches (MSCs) or next-generation IMS/SIP based servers.
